London fashion week is just around the corner and this year promises to be bigger than ever. The shows will take place over a 4 day period, with 1 extra day for the men’s collections, and will welcome back some of the top designers around as well as acting as a launch pad for hopeful youngsters coming through the ranks. In total there will be over 150 exhibitors showing at Somerset House in The Strand, from Ada Zanditon & London Spa to Zoe & Morgan, and they will be competing for the attention of the top buying houses and high street fashion scouts.
Spring/Summer 2010 collections will be the focus of the show, although this year promises to have different priorities than the ones that have gone before it. Now that the ‘eco’ message has well and truly arrived in fashion, the ‘green’ section of the London Fashion Week (named ‘estethica’) has found itself at the centre of media attention.
Esthetica is entering its 7th year of existence and with 15 more labels taking part in the show this time around, there seems to be no stopping it. The BFC first came up with the idea of having a eco friendly section of the fashion week, to give those environmentally-conscious UK designers a chance to play with the big boys of fashion, but since its conception the show has won over even the most profit-driven of fashion companies.
Among the items on show will be jewelry, shoes, bags accessories, and of course clothing. However, in another move forward for the fashion week, there will also be beauty products and make-up shows taking place across the 4 days. Whilst some may consider this not relevant to fashion, the organizers argue that anything that influences appearance comes under the fashion umbrella, be this eye liner or pedicure products. If the beauty products section of the show is a big hit then organisers say it will become be coming back next for sure.
