The judging panel of top ITV show the X Factor have announced that they bring out individual perfumes just in time for Christmas. Simon Cowell is to make even more money with reports the perfume deal with make all the individual judges £250,000 plus a percentage of sales. The question on everyone’s lips is are these perfumes really going to be any good?
Is Louis Walsh real going to have a top selling perfume this Christmas, the branding for the other three judges is lot more obvious and I’m sure will be big sellers. Every perfume shop across the UK is going to want to have these perfumes as obviously they are all now national icons and also have millions of people watching them every weekend which certainly help build the hype and create quite a buzz when the perfumes are finally released.
It’s rumoured that judges will not be making their scents from scratch but have access to readymade perfumes that they will then be able to change to their taste. It ‘s certainly going to be a lot of press over the which of girls will produced the best perfume and what will be the best seller. Womens perfume is a huge market especially at Christmas and I’m sure what the scent these will big the Christmas sellers just down to how popular the show is. This will definitely be a start of future perfume campaigns for Judges Cheryl and Dannii if they haven’t already signed one.
The perfume market could be affect strongly by this announce amount as people could be swayed not to buy the usual big brands but instead go with these limited edition perfumes. So we will have to wait and see what they come with.
